Marketing Definitio2 test number two

Term Definition
Advertising Paid form of non-personal presentation and promotion of ideas, goods, or services by an identified sponsor.
Public Relations any activity designed to create goodwill toward a business
Publicity special kind of public relations that involves placing positive information about a business, its products, or policies in the media. Good or Bad.
Product Promotion Used by businesses to convince potential customers to buy products from it instead of a competitor
Sales promotion all marketing activities, othere than personal selling, advertising, and publicity, that are used to stimulate consumer purchasing and sales effectiveness.
Premiums Low-cost items given away free to customers with a purchase
Promotional tie-ins Sales promotional arrangements between one or more retailers or manufacturers
Promotion Any form of communication used by a business to inform, persuade, or remind people about its products and improve its public image
Promotional Mix Combination of different types of promotion
Institutional promotion creates a favorable image for a business
News Release Prewritten story about a company that is sent to the media
Direct Marketing Advertising directed at a target group rather than a mass market
Incentives products earned and given through contests, or as a sweepstakes award

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