| Term | Definition |
|---|---|
| Advertising | Paid form of non-personal presentation and promotion of ideas, goods, or services by an identified sponsor. |
| Public Relations | any activity designed to create goodwill toward a business |
| Publicity | special kind of public relations that involves placing positive information about a business, its products, or policies in the media. Good or Bad. |
| Product Promotion | Used by businesses to convince potential customers to buy products from it instead of a competitor |
| Sales promotion | all marketing activities, othere than personal selling, advertising, and publicity, that are used to stimulate consumer purchasing and sales effectiveness. |
| Premiums | Low-cost items given away free to customers with a purchase |
| Promotional tie-ins | Sales promotional arrangements between one or more retailers or manufacturers |
| Promotion | Any form of communication used by a business to inform, persuade, or remind people about its products and improve its public image |
| Promotional Mix | Combination of different types of promotion |
| Institutional promotion | creates a favorable image for a business |
| News Release | Prewritten story about a company that is sent to the media |
| Direct Marketing | Advertising directed at a target group rather than a mass market |
| Incentives | products earned and given through contests, or as a sweepstakes award |
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