Finally, it will illustrate the impact Jobs has made in the oral of Apple. Steve Jobs: The Face of Apple. Is it any wonder that he was named Fortune Magazine’s CEO of the Decade (Lashing’s, 2009)? As the co-founder of Apple, he and Steve Woozier invented the Macintosh personal computer. This was just the beginning. After being removed from his position at Apple by a CEO he had sought out, Jobs created the NeXT Computer. Although it did not fulfill his personal ambitions, it was used in developing the original World Wide Web (Crunches, 2010).
Apple then purchased NeXT and Jobs returned to Apple with the purchase. After his return to Apple the pod was released, followed by tunes, then the Phone and soon will come the cloud. Jobs has managed to develop products ahead of the desires of the market by spending “almost all his time internally with roughly a hundred experts in software, hardware, design, and the technologies of metal, plastic, and glass” (Contact, B. And Charka, R. , 2010). According to the same authors, he brings this group together on a weekly basis to review the products that they are working on and see what problems they may be having.
A class in Wharton advanced management program, on discussing Steve Jobs, stated that he creates opportunities. That is a good evaluation of a man who has dad creating the innovations of tomorrow look as easy as tic-tact-toe. However, it is not every CEO that can make a product as successful as the phone and then basically sell the rights of usage to one, and only one, cell phone carrier and in turn make money off of the phone’s use. In the game of cell phone providers and carriers, Steve Jobs essentially flipped the script.
Imagine knowing what your customers want so that you can build it and then sell it to them. According to Jobs Macdonald (2007), Steve Jobs has figured out how to do just that. He referred to ice hockey great Wayne Greeter’s quote, ‘l skate to here the puck is going to be, not where it has been. ‘ That is what they are trying to do at Apple. He has “always aspired to position Apple and its products at the forefront of the information technology industry by foreseeing and setting trends, at least in innovation and style. ” (Wick, n. D. ).
After the success of the Macintosh and the purchase of NeXT, Jobs decided to revolutionize the music industry. In 2003, he introduced the pod. According to authors Contact and Charka, 2010), when Anapest was hot, Jobs realized that there was a market for downloaded music. While Anapest was doing this legally, Jobs was figuring out how to do it within the letter of the law. His answer: tunes. Previously, the pod was just a snazzy amp player. Now, with tunes being released, the customer could purchase one song for just ICC and download it directly to their computer and their pod. Tunes was the sole medium for music on the pod now and it was fast forward to a new social phenomenon. He had “created a product that was so easy to use and stylish that he could sell it at a high price, with fat margins” (Contact & Charka, 2010). “A million and a half pods later, the music industry still does not know whether this invention will eave it or destroy it” (Crunches, 2010). Jobs has shown himself capable of making the hard choices and standing behind them. At the first board meeting after his return to Apple, he walked into the conference room where the current Apple products were on display.
In the beginning, there were around two dozen. ‘When he was done, only four were left. ‘Those were the ones, he said, that would give Apple new life by differentiating it in the marketplace” (Contact & Charka, 2010). As much as Steve Jobs is excited about making a wildly successful product, he is just as willing to not do a product at all. According to Jobs, People think focus means saying yes to the thing you’ve got to focus on. But that’s not what it means at all. It means saying no to the hundred other good ideas that there are. You have to pick carefully.
I’m actually as proud of the things we haven’t done as the things I have done. Innovation is saying ‘no’ to 1,000 things. (Gallo, 2011) This consideration gives Jobs the ability to separate the winning ideas from those that would not do so well in business today. With the release of the phone, Jobs used that ability and keen foresight to “remove a keyboard from the face of a smartened and replace those buttons tit a giant screen” (Gallo, 2011). He also showed that same forethought and courage when he removed code from Snow Leopard to make it more stable.
He makes hard decisions with his public presentations, such as eliminating “all of the words on a Powering slide except one” (Gallo, 2011). Steve Jobs introduces a product as a ‘once-in-a-lifetime’ experience. It may have a lot to do with the fact that he can “visualize what it will look and feel like, and can then execute it to near perfection” (Contact & Charka, 2010). Watching him introduce the latest wonder product from Apple is like watching a child scribe his favorite toy. He is full of excitement, vitality and even keeps you on the edge of your seat in suspense.
He is a master of communications. He crafts simple messages that connect with audiences, leveraging his record of innovation to create buzz and build demand for a new product even before it is launched. He relates with consumers, employees, and partners, and turns them into rabid fans. He builds their trust in him, in Apple, and in the Apple brand. (Contact & Charka, 201 0) The changes Steve Jobs has brought about in Apple due to his leadership have impacted this company in many positive ways. The financial impact on Apple is nothing short of amazing.
According to Adam Lashing’s, 2009, the company was worth around $58 in 2000 (just before Jobs revealed his “digital lifestyle strategy”). In 2009, the company was worth about $BIBB, making Apple slightly more valuable than Google (as cited in Lashing’s, 2009). The personal computer’s market share was so bad that the company was close to bankruptcy. Now, Apple has surpassed Dell’s total market share with $BIB in cash and marketable securities (as cited in Lashing’s, 2009). Apple now has over 275 retail stores in 9 countries, “a 73% share of the U. S.